How To Create A Signature Scent Or Custom Branded Fragrance (2023)

Let’s face it. Not everyone wants to smell like a movie star and some who may think they do, probably don’t.

The idea is to smell like the essence of your brand or business for whatever product or environmentitmay be that you want to add scent to. But how does one get started creating a signature fragrance or scent?

Aye, there is the fragrant rub, as one very eloquent Elizabethan bard used to say.According to Sue Phillips, founder and president of Scenterprises, “Customization is a growing trend among shoppers. People in general don’t want to smell like someone else. They want to smell like themselves.”

Every Ambient Scent Tells Their Own Story

All scents have their own tale to tell for any business environment.

The sense of smell works on a sub-conscious level. Aromas have the ability to connect with customers by creating an emotional connection, which in turn cultivates brand loyalty, inspires consumer spending and a whole host of other benefits to a companies bottom line, including improved brand recognition, extended customer linger time, increased sales and much more. Proper scent marketing provides a memorable shopping experience for consumers who follow any brand.

How To Create A Signature Scent Or Custom Branded Fragrance (1)

According to a recent article in Time Magazine, one New York consulting firm claimed that their expenditures on scent marketing ranged between $50 and $80 million last year, and that amount is expected to rise above $500 million over the course of the next decade.

A Nike study indicated they could increase the intent to purchase by 80% by the simple addition of a selected scent in their many stores. One petrol station with a modest mini-mart reported that the introduction of the aroma of coffee brewing helped to increases their sales by 300%!

Scents encourage customers to linger and shop more than they might otherwise. Eric Spangenberg, the dean of the College of Business at Washington State University, led the first scientific lab study proving this point. He also concluded that the proper scent strategically placed could heighten value perception.

How Does One Create A Personal Custom Scent?

Master these following concepts and you are certain to achieve satisfaction in the creation of your own customized fragrance.

• Educate yourself about scent

As is the case with most things, education is the key to understanding and success. Anyone seeking to create a signature scent must know what is involved behind the delicate art of fragrance creation and how to make a scent that is like no other in the world. Your scent will need to stand out among a myriad of others. Knowledge transforms the creator into a modern Merlin (or Merlina) and prevents the accidental result of a scent with a “hangover affect.”

In Philip’s own words: ”…something made with cheap ingredients, can cause unwanted headaches. You have to explore which aromas best suit your personality before mixing them together. There is more to floral, for example than just roses. You might not like the smell of a rose, but you could be captivated by a light gardenia.”

• Match Your Personality

Scenterprises suggests that you take an impromptu “Fragrance Personality Test.” If you can’t or don’t want to do that, visit a local perfume shop and smell, smell and smell some more, taking careful whiffs of what’s available and making notes about which scents fall into the main categories, which can be woody, fresh, floral and spicy.

Taking such a test will help determine which scent you like best. Results can be woody, fresh (think citrus and dewy grass), floral (most popular among women), and spicy oriental. As an alternative, you can visit a perfume shop and take slow, careful whiffs of scents that fall under each category on tester paper to help you determine which one suits you best.

• Understand and develop your own notes

Before you can experiment with scents, you must select the notes your personal scent will include. According once again to Phillips:

“Your fragrance should have three notes: a top, middle and base. Your top note is the first scent impression you have. It should be refreshing… The middle or “heart note” is what the top then transforms into after about 30 minutes. The base is what the fragrance finally evaporates into, lasting the longest.”

How To Create A Signature Scent Or Custom Branded Fragrance (2)

A few of the thousands of blended scents we’ve created

• Experiment

Once you have selected the notes you desire, it is time to initiate the experimental phase of developing a custom scent. Concentrate on exploring diverse essential oils, which are made with all natural ingredients, such as flowers, fruits or herbs. More expensive than standard fragrance oils which are already blended, essential oils never contain anything synthetic which could cause headaches and allergies.

• Add Alcohol

Once you select and combine essential oils, it’s time to add pharmaceutical-grade alcohol for spritzing. Remember the most important rule of thumb here is that the more alcohol added, the more diluted the final fragrance will be. Whether blending or adding alcohol, use droppers, which are not only neater, but also make it easier to determine how much of each ingredient you are adding. Use fragrance-grade alcohol only.

4 Practical Tips To Creating A Signature Ambient Scent

1) Collaborate to create the best, unique scent for your brand.

The first step in creating a signature scent for a brand concerns understanding business goals via a collaboration between the chosen scent manufacturer and the specific brand. While ambient scenting targets a specific retail space with a specific aroma, manufacturers develop scent branding, which is a highly sophisticated process that identifies a company’s signature scent with a particular brand. There is a science behind scent marketing. Any good scent manufacturer knows that the creation of a customized fragrance can make people more cozy and comfortable at hotels, shorten waiting time at banks and movie theaters and improve performance perception at gyms and fitness centers.

2) Identify specific types of fragrances that enhance your brand and mission

Choosing the right scent is an arduous task that involves careful research. Try to keep the process simple and focus on the feeling you want your customers to have when they enter your business environment. Some of these following examples might help.

For the Roosters Men’s Grooming Center in northern California, ambient scent marketing creates the atmosphere of an authentic barbershop. They use a scent warmer to diffuse the fragrance of their aftershave cologne throughout the shop.

Brett Bastello at Dannecker & Associates, a real estate agency located in San Diego, utilizes scent marketing to increase their sales. Thirty minutes before showing a property to a prospective buyer, an agent burns an ocean-scented candle to evoke the idea of living on the beach.

Click to learn how ambient scent improves condo and real estate settings

3) Custom toll blending and scent marketing

Custom toll blending, also known as custom mixing and toll manufacturing, is an increasingly common specialty service which permits a company with a unique formula to safely send materials to another trusted company for processing, production, packaging, and in some cases, final delivery. For a pre-arranged fee, custom toll blending allows companies to process modern chemicals and eschew the prohibitive cost of renting specialized equipment and resources. Some companies only require a small amount of chemicals to be blended to create their signature scent by the ounce or liter, while others require enormous blenders and other equipment to produce a finished product on a much larger scale.

4) The right ambient scent requires the right scent diffusing equipment

Whether the preferred environment is retail, travel, general business or sports oriented, the selected scent diffuser marks the finishing touch to an effective signature scent. The latest scent machines reflect the most advanced technology within the scenting industry. The phenomenon is called cold air diffusion. It utilizes great amounts of cold filtered air, which blend with air pressure. This results in a diffusion of the oils into a dry mist comprised of nano particles that is released into HVAC ducts. The scent is both consistent and subtle.

Explore our HVAC Scent Diffusers

Scent diffusing equipment armed with cold air technology marks a significant improvement over previous scent diffusing methods employing heat and sometimes water as well. Essential oils are fragile and when heated, do not disperse well in large areas, such as showrooms and fitness centers. Scents dispersed in this manner are also not known to last too long because the molecules disappear as they come in contact with the cooling air.

OurAroma Beam represent the latest in state-of-the art diffuser systems. The Aroma Beam is is ideal for scent branding as it is designed for larger business environments and covers up to 50,000 cubic feet. Scent marketers from the retail, hoteland casino industries can create their own custom scents or select from a myriad of complex fragrances that have been proven to be highly effective for ambient scent marketing.

How To Create A Signature Scent Or Custom Branded Fragrance (5)

The Aroma Beam scent diffuser is blue-tooth operated and comes equipped with an “optional mounting bracket that allows for a targeted ‘beam’ of scent diffusion in any direction.”

Our Full Service, In-House Fragrance Creation Division

Air Scent offers cutting edge odor control solutions and has an outstanding reputation as a respected company that is always on top of the most advanced scent marketing technologies.

Headquartered in Pittsburgh, Pennsylvania, we have serving customers from every corner of the world since 1946. We are one of the few fragrance manufacturers that can boast of a full service, in-house, fragrance creation division, which by its very existence demands seamless collaboration between all of the facets of scent production.

How To Create A Signature Scent Or Custom Branded Fragrance (6)

Our Master Perfumer, Roger Howell

In Conclusion

Fragrance is power and the proper scent in the proper business location opens wallets. Invest in a signature scent for your business and you will get your money back many times over.

Find a scent you can believe in that puts your own unique stamp on your brand and it is certain to lead down a lucrative and fragrant path. Our chief perfumers and scenting strategists have decades of experience with creating unique scents for some of the top brands in the marketplace. Get in touch with your senses and speak with our team today!

Final thoughts on fragrance:A good fragrance is really a powerful cocktail of memories and emotion. ~ Jeffrey Stepakoff


How To Create A Signature Scent Or Custom Branded Fragrance? ›

Making a custom perfume is now possible with Mix & Match sets and perfume-making workshops. Enjoy the pleasure of wearing a unique perfume that you created to reflect your personality. And why not change it to reflect your day or your mood?

Is it possible to get a custom fragrance made? ›

Making a custom perfume is now possible with Mix & Match sets and perfume-making workshops. Enjoy the pleasure of wearing a unique perfume that you created to reflect your personality. And why not change it to reflect your day or your mood?

How do you make your own fragrance scent? ›

With one of your droppers, add 80 drops of carrier oil to the perfume bottle. Using another dropper for each, add in 10 drops of the essential oil base notes, followed by five drops of head note, and five drops of heart notes. Seal the bottle and shake well (and again before each use). Label your creation.

How much does it cost to have a custom perfume made? ›

The cost of making perfume varies, but it typically ranges from $20 to $100, depending on the ingredients and materials used. This is significantly less expensive than purchasing commercially produced fragrances, which can cost hundreds of dollars.

Can you patent a fragrance? ›

While a scent can earn a trademark from the United States Patent and Trademark Office, several considerations make it a fairly rare occurrence.

What is a fragrance creator called? ›

A perfumer is an expert on creating perfume compositions, sometimes referred to affectionately as a nose (French: nez) due to their fine sense of smell and skill in producing olfactory compositions.

How to make branded perfumes? ›

  1. Mix all your essential oils in a glass bottle that contains your 100 proof alcohol.
  2. Gently shake and let the bottle sit for about two days.
  3. Add the distilled water, mixing slowly until it's completely dispersed.
  4. Leave your perfume to sit for 2-3 weeks in a cool, dark place.
May 24, 2023

How do you manufacture a scent? ›

There are six methods by which oils are extracted from plants. These include: steam distillation, boiling, solvent extraction, enfleurage, maceration and expression. In the first method, steam passing through the plant material turns the essential oil into gas, which is then passed through tubes, cooled and liquefied.

How much does it cost to start a perfume business? ›

The cost of starting a perfume business will vary depending on the products you offer and how you market them. However, the average startup cost range is between $1,000 - $10,000. This cost can include the purchase of ingredients, packaging supplies, shipping costs, marketing materials, and other related expenses.

Is it expensive to start a perfume line? ›

The average cost to start your own perfume line will range from $10,000 to $25,000 to have it done professionally. The price includes fragrance creation, filling, assembly, boxing and designing for your perfume brand.

Can I make my own perfume and sell it? ›

You could make and sell your own perfume and perfume-based products for surprisingly little cost. It's not that hard either and you can almost always find what you need at a health food store. How much can you make by selling homemade perfume?

What ingredient makes perfume last longer? ›

Ethyl hexyl glycerin is used as fragrance fixative agent that will not affect overall odor of fragrance and still holds the scent for longer time.

How long does it take to create a scent? ›

They want to avoid any costly mistakes. It takes about 12 to 18 months to develop the fragrance from idea to approved formula.

How long does it take to make custom perfume? ›

However, on average, the process of creating a personalized perfume can take around six months.

Do you need FDA approval to sell perfume? ›

Fragrance ingredients in cosmetics must meet the same requirement for safety as other cosmetic ingredients. The law does not require FDA approval before they go on the market, but they must be safe for consumers when they are used according to labeled directions, or as people customarily use them.

How to start a scent business? ›

Create a Business Plan
  1. Create a Business Plan.
  2. Draft a business plan for the perfume business. ...
  3. Invent New Scents.
  4. Investigate perfume recipes, or make distinctive blends by purchasing some small sizes of essential oils in fragrances that are of interest. ...
  5. Purchase the Bottles.

What smell is trademarked? ›

There is no rule that smells, as a category, cannot serve as a trademark.

Who is the most successful perfumer? ›

Contents hide
  • 2.3 8. Michel Almairac.
  • 2.4 7. Alberto Morillas.
  • 2.5 6. Bertrand Duchaufour.
  • 2.6 5. Francis Kurkdjian.
  • 2.7 4. Jean-Claude Ellena.
  • 2.8 3. Jacques Polge.
  • 2.9 2. Jacques Guerlain and Jean-Paul Guerlain.
  • 2.10 1. Dominique Ropion.

What is niche vs designer fragrance? ›

Niche perfumes are often exclusive and rare, with limited availability that adds to their allure and exclusivity. Unlike designer perfumes, which are widely available and mass-produced, niche perfumes are often made in limited quantities or exclusive collections.

What is a master perfumer called? ›

Master perfumers are sometimes called a nez—the French word for "nose"—for good reason. They commit hundreds of scents to memory and can distinguish between ingredients that would smell identical to the untrained nose.

Where do perfumers get their ingredients? ›

Extracting scented oil from natural ingredients is a standard method for creating perfumes. These ingredients include a variety of plants, fruits, woods, and animal secretions. Additional resources like ethanol, coal, tars and petrochemicals are utilised during manufacturing.

What is the most common ingredient in perfume? ›

The common ingredients found in perfume are benzyl alcohol, acetone, linalool, ethanol, ethyl acetate, benzaldehyde, camphor, formaldehyde, methylene chloride and limonene.

What is the profit margin on fragrance? ›

For perfumes the profit margin can be up to 90%! The liquid in the bottle is only 3% of the price. The rest of the price goes into the packaging, overhead costs and mostly into the marketing. So if you pay 70 dollar for your Armani, Hugo Boss, Gucci or Guess fragrance, you will only get a liquid that is worth 2$.

How much money can you make selling perfume? ›

A Fragrance Vendor in your area makes on average $28 per hour, or $3.06 (12%) more than the national average hourly salary of $25.28.

What is the average markup on perfume? ›

Reports vary, but generally it seems a markup of anywhere from 20 to 80 percent is to be expected at the retail stage.

How to make your own designer perfume? ›

Recipe to create a perfect perfume:
  1. 2 tbsps carrier oil like sweet almond, coconut, or jojoba.
  2. 6 tbsps 100-proof alcohol.
  3. 2.5 tbsps bottled water.
  4. 30 drops essential oils, i.e. 9 drops top notes, 15 drops middle notes, and six drops base notes.
  5. A coffee filter.
  6. Small funnel.
  7. Two clean dark-glass bottles with airtight lids.
Apr 12, 2018

How do you become a professional perfume maker? ›

Skills and Education Required to Become a Perfumer
  1. Sense of Smell. ...
  2. Creativity. ...
  3. Study Chemistry and Integrate a Perfumery School in One of the Famous Perfumery Houses. ...
  4. Create Your Own Fragrances. ...
  5. Network and Build Your Brand. ...
  6. Learn About Fragrance Families. ...
  7. Understand the History of Perfumery. ...
  8. Study Ingredients.
Apr 17, 2023

What makes the most expensive perfume? ›

Rare Ingredients

Ingredients are the main thing that drives up the cost of perfumes. Some contain rare flower petals or the essences of unusual roots; think tuberose and jasmine. The scarcity of an ingredient—say, one that blooms for only one month a year—can add to its value.

How many perfumes are enough to own? ›

How many perfumes should you have? In general, you need to own at least two perfumes. With two perfumes, you can have cold and warm weather perfumes to ensure a matching scent all year round. More perfumes are recommended, especially if you want to be able to change things.

How profitable is the fragrance industry? ›

The market size, measured by revenue, of the Perfume & Fragrance Manufacturing industry was $5.1bn in 2022.

What is the best alcohol for perfume making? ›

Labels containing just "Ethanol", "Ethyl Alcohol" at either 100% or 95% are recommended for perfumery recipes. If your label lists the ethanol at 95%, water should make up the remaining 5%. No other ingredients or additives other than pure ethanol are required for making safe homemade perfumes.

Can a fragrance be copyrighted? ›

Smell rights are claims of ownership to particular smells. These rights can include copyright or non-conventional trademark. In France, the scent of a perfume is not eligible for copyright. In 2006, a Dutch court ruled that a perfume could have a copyright.

Does Vaseline help prolong perfume? ›

If you need some extra life out of your fragrance, rub a small amount of Vaseline onto your pulse points before application. The balm will act as an additional moisturizing lock for the scent, helping it last even longer.

What is the longest lasting type of fragrance? ›

Eau de Parfum (EDP) is the strongest type of perfume we sell. Eau de Parfum contains between 10-20% of perfume oil, and is a popular choice with both perfume brands and customers. Eau de Parfum will generally last around 8 hours. Eau de Toilette (EDT) is next, containing around 5-15% of perfume oil.

How do you make perfume smell good all the time? ›

Make your perfume or cologne last
  1. Apply it to pulse points. This will allow the scent to mix naturally with your body chemistry. ...
  2. Use a roll-on version. A rollerball is a great way to get the scent exactly where you want it without overspraying. ...
  3. Spray onto a hairbrush.
Jun 13, 2019

Is starting a perfume business profitable? ›

As a new brand, you might be able to command $20 a bottle. Your profit margin after ingredients and packaging should be about 60% if you sell directly online. You can also try to get retailers to stock your perfume brand, but your profit margin will be lower, around 40%.

Is it hard to make your own fragrance? ›

It all depends on how complex you want the scent to be. You can make a very simple fragrance from ambrette/ambergris, sandalwood, oud, and rose. But the more ingredients and particular quality you want, the more difficult it will be. A lot of perfumery involves trial and error.

Do you get used to the smell of your own perfume? ›

With our own scent, the stimulation of our olfactory sensors is permanent. This is also the case with the smell of our home, or a perfume that we wear very often. Faced with this, our receptors will drop their guard to become familiar with the smell and make it commonplace, because they consider it to be harmless.

How do I create my own signature scent? ›

How to Create a Signature Scent for Your Home
  1. Think about the Mood You Want to Set. The same principles of aromatherapy go into scenting your home as other areas of self-care. ...
  2. Mix Different Products. ...
  3. Get Inspired by Nature. ...
  4. Better Yet, Use Living Things. ...
  5. Pick a Through Line. ...
  6. Keep It Clean. ...
  7. Don't Stick to Just One.
May 18, 2020

What is a bespoke fragrance? ›

A bespoke perfume would be a perfume created only once and for one person.

How can I create my own cologne? ›

Here's What You'll Need
  1. Essential oil blend: Use three essential oils: top, middle, base.
  2. Alcohol: Rubbing alcohol or witch hazel works.
  3. Glycerin: Use glycerin, like vegetable oil to add longevity to your formula, and help the cologne stick to your skin.
  4. Distilled water.
  5. Spray bottle.
Feb 24, 2023

Are clone perfumes illegal? ›

Are perfume clones legal? Yes they are. A perfume clone is legal firstly because a perfume smell cannot be patented. As long as the company cloning refrains from using the same bottle, brand name and packaging as the original.

How are luxury perfumes made? ›

Manufacturers use solvent extraction, steam distillation, expression, enfleurage, and maceration to create the fragrance. Stage 3: Blending – Specific oils are mixed to create a unique formula. Most blending processes use various oils with different concentration levels.

How much does it cost to start a fragrance line? ›

The cost of starting a perfume business will vary depending on the products you offer and how you market them. However, the average startup cost range is between $1,000 - $10,000. This cost can include the purchase of ingredients, packaging supplies, shipping costs, marketing materials, and other related expenses.

How to make branded perfumes at home? ›

  1. Mix all your essential oils in a glass bottle that contains your 100 proof alcohol.
  2. Gently shake and let the bottle sit for about two days.
  3. Add the distilled water, mixing slowly until it's completely dispersed.
  4. Leave your perfume to sit for 2-3 weeks in a cool, dark place.
Jun 25, 2023

What perfume ingredient is banned? ›

Lilial, also known as butylphenyl methylpropional (BMHCA), is a synthetic fragrance ingredient commonly used in cosmetics such as soaps, lotions, and shampoos.

What is forbidden perfume? ›

4 letter answer(s) to "forbidden" perfume brand

TABU. a prejudice (especially in Polynesia and other South Pacific islands) that prohibits the use or mention of something because of its sacred nature.

Which perfume was banned? ›

Opium perfume ad banned over 'simulated drug use' | Advertising Standards Authority | The Guardian.


Top Articles
Latest Posts
Article information

Author: Cheryll Lueilwitz

Last Updated: 05/21/2023

Views: 6413

Rating: 4.3 / 5 (74 voted)

Reviews: 81% of readers found this page helpful

Author information

Name: Cheryll Lueilwitz

Birthday: 1997-12-23

Address: 4653 O'Kon Hill, Lake Juanstad, AR 65469

Phone: +494124489301

Job: Marketing Representative

Hobby: Reading, Ice skating, Foraging, BASE jumping, Hiking, Skateboarding, Kayaking

Introduction: My name is Cheryll Lueilwitz, I am a sparkling, clean, super, lucky, joyous, outstanding, lucky person who loves writing and wants to share my knowledge and understanding with you.